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Client
Origin (personal project | concept brand)
ROLE/SCOPE
Branding + Identity/ Logo Design/ Graphic Design/ Illustration
ChallengE - 1 Day Project
To design the branding and packaging for a new naturopathic drinks company launching a bottled turmeric oat latte.
outcome
The wordmark and logo were hand drawn to keep an organic and loose feel. The packaging was designed to reflect the earthy nature of the product, using muted tones and a flecked paper label.
The contrast of the vibrant logo and soft palette, as well as the contrasting hand lettering and Gutu typeface create an engaging visual identity.
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